We must address sentience, objectification, societal conditioning, the meaning of exploitation (any use of other animals) and personal accountability.
We can mitigate their likely fight-or-flight response by saying "neither you or I have the right to exploit". In a state of panic, people often fail to express empathy and accountability to an atrocity is very nerveracking.
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Veganism is the principle that we have no right to exploit other animals for any purpose.
The purpose of the Vegan Movement is to #EndAnimalUse.